Loren Heat Halloween Takeover

Seductive, sharp, and unapologetically fearless, rising pop artist Loren Heat burst onto the thriving north-east scene in 2024 with their debut EP ‘Scarlet Haze’. Exploring the turbulence of admitting your feelings and experiencing some of your hardest points in life, Loren’s up-beat anthems combine the sweetest parts of love with the most vulnerable parts of lust.

With tastemaker support from the likes of Spotify (New Music Friday, Fresh Finds Pop & New Pop UK), Apple Music (New In Pop), Vevo, Clash, BBC Introducing, Record of the Day, Notion, Earmilk and NARC. already under their belt, Loren is quickly making their unique voice heard.

Musical influences of Billie Eilish, Lady Gaga, Slayyyter, Dua Lipa, JADE and Tate Mcrae form a foundation for Loren’s music, which is heavily inspired by their experiences navigating their queerness, and the obstacles of life.

"Definitely one to watch" - Clash

“This is pop music at its most irresistible” - Atwood

"A rising star in the queer-pop scene" - On The Record

"That is a big, big, debut upload right there" - Shakk, BBC Introducing

"Crafting a sonic world that’s brave, defiant and unashamedly pop" - Earmilk

“Channelling the energy of Lady Gaga and Robyn, with glimmers of Kylie Minogue and Scissor Sisters”- Record of the Day